Shelley Moore Capito US Inactive
Capito for West Virginia
Capito Fights for WV
Capito delivers for WV.
Ad copy
When West Virginia needed a fighter, Capito stepped up. She delivers results and puts WV first. Vote Capito.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.9/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 80.0 · 4.4 · 68.4 |
| Spend range | USD 1,000–1,499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 9.09 |
| Est. audience size | 100 – 1,000 |
| Days live | 17 (2026-04-26 → 2026-05-13) |
| Created | 2026-04-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Woman in professional attire handling glassware in a warm domestic setting, suggesting competence and care |
| Tactic | The ad uses a relatable everyday worker figure and 'fighter' language to build an identity narrative around Capito as a results-driven champion for West Virginia, driving emotional trust without attacking an opponent. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 35-44 · female | 4.2% |
| 35-44 · male | 7.8% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 9.5% |
| 45-54 · male | 17.9% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 11.9% |
| 55-64 · male | 16.5% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 16.0% |
| 65+ · male | 15.5% |
| 65+ · unknown | 0.1% |
