MCLAUGHLIN FOR MONTANA
Make a contribution today to put the voice of Montana's I just want to make sure the people like us—families, farmers, small business owners—have a voice in Washington. Campaigns like mine run people like you. Even a small contribution helps us reach more Montanans—would you consider helping out today?
Hi, I’m Kate McLaughlin, I’m running to defeat Senator Daines here in Montana.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 23.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 1.4 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 6 (2026-01-14 → 2026-01-20) |
| Created | 2026-01-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Kate Mclaughlin |
| Surfaced by | “senate:Kate Mclaughlin” |
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | blank white image with no visual content |
| Tactic | The ad relies entirely on the copy to introduce the candidate and frame the race as a family-values contrast with incumbent Senator Daines, with no visual reinforcement. |
| Montana | 100.0% |
| 35-44 · female | 1.3% |
| 35-44 · male | 4.6% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 6.2% |
| 45-54 · male | 11.6% |
| 55-64 · female | 10.2% |
| 55-64 · male | 23.2% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 16.9% |
| 65+ · male | 25.2% |
| 65+ · unknown | 0.5% |