📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

David Roth for Idaho US Inactive

The Committee to Elect David Roth

ad creative

Ad copy

I’m David Roth and I’m excited to announce my candidacy to represent Idaho’s Legislative District 33 in the State House of Representatives. I feel that Idahoans deserve leaders who will listen and take their concerns seriously. Above all, our State needs leaders who will put the best interests of Idahoans over their own. The challenges facing our district and our State are great. We watched in disbelief as our State House of Representatives voted to eliminate the Idaho Education Standards against the advice of educators across the state. Our trust was further betrayed when Representative Zollinger put his personal interests over the interests of Idahoans in our district and the State. I will represent the interests of our district and our State. I will work to put forth ideas that make sense for education, attract and support businesses, and encourage investment in our communities. I have spent more than half of my life in Idaho Falls, starting my first business here when I was still in high school. I spent time working with challenged youth in Salt Lake City, seeing first-hand the successful cooperation of government, business, and non-profit organization working together to solve problems. Most of my career has been spent in education looking at ways to meet the challenges of today’s learner in today’s job market. As a foster parent, I saw first-hand the devastating effects of substance abuse, poor education, and lack of access to healthcare on families. There are real problems that we can work together to solve. Finally, as an entrepreneur who comes from a farming family, I understand that our State’s farmers have unique needs and fill a critical role in both our economy and the health of our families. I am not a career politician, in fact I am just a common-sense dad who believes government should be efficient and serve the needs of the people with as little interference as possible. I believe that every dollar spent should be spent with the sole goal of improving the lives of all Idahoans. We should be focused on building each other up, not tearing each other down. I hope that you will feel free to contact me with your questions, ideas, needs, and concerns, and I look forward to your support in the upcoming election.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score23.6/100
Spend / Reach / Long. / Eff.0.0 · 34.4 · 1.1 · 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (≈ $/1k impr)USD 33.01
Est. audience size10,001 – 50,000
Days live5 (2020-04-15 → 2020-04-20)
Created2020-04-15
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateID — David Roth
Surfaced by“senate:David Roth”

🧠 AI analysis

Issueeducation
Framingpositive candidate
Message typeawareness
Emotional appealhope
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionnone
Standout elementPlain Facebook post screenshot format with no design embellishment, relying entirely on the candidate's personal announcement text
TacticThe ad uses a grassroots, unpolished candidacy announcement to build personal authenticity and trust, leading with education policy grievance to signal alignment with concerned voters.

Where it ran (delivery by region)

Idaho100.0%

Who saw it (delivery)

18-24 · female 7.3%
25-34 · male 8.5%
35-44 · female 15.0%
45-54 · female 12.4%
35-44 · male 8.5%
18-24 · male 6.1%
65+ · female 7.7%
55-64 · male 3.7%
25-34 · female 11.1%
55-64 · female 10.6%
65+ · male 4.0%
45-54 · male 4.6%
18-24 · unknown 0.4%
45-54 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 20d live
Jon Ossoff
GA — Jon Ossoff 10d live
Julia Letlow
LA — Julia Letlow 9d live
Mark Warner VA
VA — Mark Warner 18d live
James Talarico
TX — James Talarico 5d live
Tom Cotton
AR — Tom Cotton 8d live
Janet Mills
ME — Janet Mills 16d live
Congresswoman Julia Letlow
LA — Julia Letlow 28d live