TEAM GRAHAM, INC.
Chip in $5 or $10 now!
Need proof that the Democrats will stop at nothing to flip this Senate seat? My opponent is the only person to get money from Hillary Clinton's PAC! What more can you say? That's why I need your urgent help. Will you chip in $5 or $10 right now?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 59.9/100 |
| Spend / Reach / Long. / Eff. | 67.8 · 100.0 · 11.6 · 60.1 |
| Spend range | USD 25,000–29,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 27.5 |
| Est. audience size | — |
| Days live | 43 (2020-05-28 → 2020-07-10) |
| Created | 2020-05-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | donate |
| Standout element | Lindsey Graham standing solo in front of an oversized American flag filling the entire background |
| Tactic | Classic threat-plus-ask fundraising tactic: invoke a polarizing boogeyman (Hillary Clinton's PAC) to manufacture urgency and drive low-dollar donations. |
| California | 9.8% |
| Florida | 8.8% |
| Texas | 8.6% |
| New York | 4.9% |
| Pennsylvania | 3.7% |
| Georgia | 3.5% |
| Ohio | 3.4% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 8.0% |
| 45-54 · unknown | 0.2% |
| 18-24 · male | 0.8% |
| 35-44 · female | 3.0% |
| 25-34 · male | 2.4% |
| 45-54 · male | 9.4% |
| 55-64 · female | 16.0% |
| 35-44 · male | 4.1% |
| 25-34 · unknown | 0.0% |
| 65+ · male | 16.8% |
| 65+ · female | 21.0% |
| 55-64 · male | 15.6% |
| 55-64 · unknown | 0.3% |
| 25-34 · female | 1.6% |
| 18-24 · female | 0.4% |
| 65+ · unknown | 0.3% |
| 18-24 · unknown | 0.0% |