πŸ“Œ The Swipe File

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Bryce Reeves US Inactive

Friends of Bryce Reeves

ad creative

Endorse Senator Reeves!

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Ad copy

May 6th is quickly approaching and I can't win this race without your help. Please join Governor Youngkin and many other strong conservative leaders in endorsing my bid for re-election. It is because of your continuous support that I am able to pass strong conservative legislation down in Richmond, and I look forward to having the opportunity to do just that after we WIN BIG on May 6th!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score39.2/100
Spend / Reach / Long. / Eff.21.0 Β· 66.9 Β· 0.6 Β· 68.2
Spend rangeUSD 300–399
Impressions35,000 – 39,999
CPM (β‰ˆ $/1k impr)USD 9.32
Est. audience size100,001 – 500,000
Days live3 (2023-05-04 β†’ 2023-05-07)
Created2023-05-04
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesβ€”
CandidateVA β€” Bryce Reeves
Surfaced byβ€œsenate:Bryce Reeves”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tierprofessional
Who picturedcandidate
Symbolsnone
Call to actionvote
Standout elementGovernor Youngkin's circular portrait photo paired with his signature and quote lending explicit high-profile endorsement credibility
TacticThe ad leverages borrowed authority by centering a prominent gubernatorial endorsement with signature and direct quote to transfer Youngkin's political capital to Reeves ahead of a May 6th primary.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

55-64 Β· unknown 0.1%
25-34 Β· male 12.8%
25-34 Β· female 10.6%
45-54 Β· male 7.5%
35-44 Β· male 13.4%
35-44 Β· female 12.1%
65+ Β· female 13.0%
45-54 Β· female 6.7%
55-64 Β· female 8.8%
55-64 Β· male 7.2%
65+ Β· male 7.5%
35-44 Β· unknown 0.1%
65+ Β· unknown 0.1%
45-54 Β· unknown 0.1%
25-34 Β· unknown 0.1%

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