PAUL DANS FOR SENATE
I could bench press Lindsey Graham pretty easily.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.3/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 66.9 · 0.3 · 66.3 |
| Spend range | USD 400–499 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 11.99 |
| Est. audience size | — |
| Days live | 2 (2026-03-24 → 2026-03-26) |
| Created | 2026-03-24 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | SC — Paul Dans |
| Surfaced by | “senate:Paul Dans” |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate bench-pressing heavy weights in a gym with the boastful taunt about bench-pressing his opponent in the copy |
| Tactic | The ad uses physical toughness as a metaphor for political dominance, framing the candidate as stronger and more capable than the incumbent through a memorable, irreverent boast designed to go viral and signal anti-establishment masculinity. |
| South Carolina | 99.2% |
| North Carolina | 0.8% |
| 18-24 · female | 5.6% |
| 45-54 · male | 6.0% |
| 65+ · unknown | 0.1% |
| 65+ · male | 2.5% |
| 65+ · female | 1.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 4.1% |
| 55-64 · female | 1.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 1.8% |
| 18-24 · male | 31.7% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 11.7% |
| 35-44 · female | 2.7% |
| 25-34 · unknown | 0.6% |
| 25-34 · male | 25.5% |
| 25-34 · female | 4.3% |
| 18-24 · unknown | 0.8% |
| Unknown · male | 0.0% |