SHAHEEN FOR SENATE
New Hampshire’s congressional delegation praised Senate passage of a $480 billion coronavirus relief package late Tuesday – a plan that includes $310 billion to replenish the Paycheck Protection Program.
"'Importantly, this agreement recognizes that small businesses need help and if we’re going to reopen our economy, we need more testing,' said Shaheen, who helped negotiate the original $377 billion for small businesses in the CARES Act."
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| Overall score | 43.9/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 78.0 · 1.4 · 78.9 |
| Spend range | USD 200–299 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 2.22 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 6 (2020-04-24 → 2020-04-30) |
| Created | 2020-04-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | healthcare, money cash |
| Call to action | none |
| Standout element | dramatic 3D coronavirus cell image paired with bold red-and-white 'CORONAVIRUS IMPACT' graphic borrowed from a TV news segment |
| Tactic | Leverages third-party news credibility (WMUR) and a direct Shaheen quote to position her as an effective legislative champion for small businesses during the COVID crisis. |
| New Hampshire | 100.0% |
| 25-34 · female | 12.5% |
| 65+ · male | 2.3% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 18-24 · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 55-64 · male | 5.0% |
| 65+ · female | 2.7% |
| 25-34 · male | 18.5% |
| 45-54 · female | 5.6% |
| 35-44 · female | 7.9% |
| 45-54 · male | 7.8% |
| 18-24 · female | 11.1% |
| 35-44 · male | 9.6% |
| 18-24 · male | 11.4% |
| 55-64 · female | 4.8% |
| 65+ · unknown | 0.1% |