πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Help Me Fight Back!

Chip in $20.20!

Ad copy

We are down to the wire! Every Liberal in the country is pouring πŸ’°πŸ’°πŸ’° into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Will you chip in $20.20 right now?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score56.8/100
Spend / Reach / Long. / Eff.59.4 Β· 100.0 Β· 1.9 Β· 66.0
Spend rangeUSD 10,000–14,999
Impressions1,000,000 – 0
CPM (β‰ˆ $/1k impr)USD 12.5
Est. audience sizeβ€”
Days live8 (2020-10-26 β†’ 2020-11-03)
Created2020-10-26
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolseagle, us flag
Call to actiondonate
Standout elementRonald Reagan Republican Center seal prominently displayed behind candidate, lending institutional conservative credibility
TacticClassic fear-based fundraising appeal using named liberal bogeymen (Pelosi, Clinton, Obama) to trigger urgency and defensive giving from the base.

Where it ran (delivery by region)

Texas8.1%
Florida7.9%
California6.6%
Pennsylvania4.9%
New York4.5%
Ohio4.4%
Georgia3.9%

Who saw it (delivery)

45-54 Β· unknown 0.2%
18-24 Β· male 1.7%
55-64 Β· unknown 0.2%
18-24 Β· female 0.5%
65+ Β· unknown 0.2%
25-34 Β· female 2.4%
18-24 Β· unknown 0.0%
25-34 Β· male 5.4%
45-54 Β· female 10.9%
35-44 Β· unknown 0.2%
35-44 Β· male 7.4%
65+ Β· female 16.2%
35-44 Β· female 5.6%
65+ Β· male 9.9%
45-54 Β· male 10.3%
55-64 Β· male 11.7%
55-64 Β· female 17.1%
25-34 Β· unknown 0.1%

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