Marcus C Williams 4 Rochester US Inactive
Marcus C Williams Campaign
Ad copy
🔫Shooting on Jefferson & Columbia Vote November 4th Marcus C Williams Rochester City Council You Matter To Me ‼️ You can vote for me no matter what your party is, I'll be on the conservative line. #TeamMarcus #Marcus4Council #RochesterNY #Rochester
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.9/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 1.9 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 8 (2025-10-07 → 2025-10-15) |
| Created | 2025-10-07 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Marcus Williams |
| Surfaced by | “senate:Marcus Williams” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate filming a selfie-style video at the exact intersection mentioned in the shooting — Jefferson & Columbia — grounding the crime issue in a hyper-local, visually verifiable location |
| Tactic | The ad uses hyper-local authenticity — standing at the crime scene intersection — combined with a cross-partisan appeal ('any party') to build personal trust and urgency around public safety in a city council race. |
Where it ran (delivery by region)
| New York | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.5% |
| 45-54 · male | 10.9% |
| 65+ · male | 3.0% |
| 65+ · female | 5.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 5.9% |
| 55-64 · female | 8.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 11.4% |
| 18-24 · male | 1.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 17.2% |
| 35-44 · female | 15.0% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 12.8% |
| 25-34 · female | 8.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.0% |
