Josh Roy for US Senate US Inactive
JOSH ROY FOR IDAHO
Ad copy
Josh Roy is a candidate for US Senate from Lewiston, Idaho
Josh Roy is a candidate for US Senate from Lewiston, Idaho
Josh Roy is a candidate for US Senate from Lewiston, Idaho
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 51.5/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 90.1 · 6.1 · 77.9 |
| Spend range | USD 900–999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 2.53 |
| Est. audience size | — |
| Days live | 23 (2026-04-08 → 2026-05-01) |
| Created | 2026-04-07 |
| Creative variants | 3 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Bold 'Term Limits' headline towering over the candidate's photo with a direct age-based jab at the incumbent |
| Tactic | The ad uses age-based contrast framing — implicitly attacking the 82-year-old incumbent by positioning Josh Roy as the younger, energetic 'fresh face,' appealing to voter fatigue with long-serving politicians. |
Where it ran (delivery by region)
| Idaho | 100.0% |
| Unknown | 0.0% |
| Washington | 0.0% |
Who saw it (delivery)
| 18-24 · female | 15.4% |
| 45-54 · male | 7.1% |
| 65+ · male | 4.1% |
| 65+ · female | 2.0% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 5.8% |
| 55-64 · female | 2.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.1% |
| 18-24 · male | 24.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.2% |
| 35-44 · female | 2.8% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 17.7% |
| 25-34 · female | 6.0% |
| 18-24 · unknown | 0.6% |
| 65+ · unknown | 0.1% |
