Reeves for Congress
As a former Narcotics Detective, Infantry Officer, Airborne Ranger Qualified and a Sheriff's Deputy, I understand what it is to take the oath of office.
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| Overall score | 42.9/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 73.9 · 1.7 · 70.0 |
| Spend range | USD 500–599 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 7.33 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 7 (2022-05-07 → 2022-05-14) |
| Created | 2022-05-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | police |
| Symbols | military, guns 2a |
| Call to action | learn more |
| Standout element | Sheriff deputy in full uniform standing in front of police SUV delivering direct-to-camera endorsement |
| Tactic | The ad stacks law enforcement and military credentials visually and verbally to build authoritative trust, using a uniformed sheriff deputy as a surrogate to authenticate the candidate's public safety bona fides. |
| Virginia | 100.0% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 10.5% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 2.5% |
| 18-24 · female | 2.6% |
| 65+ · male | 4.8% |
| 45-54 · female | 10.1% |
| 55-64 · male | 7.8% |
| 35-44 · male | 12.7% |
| 35-44 · female | 13.5% |
| 55-64 · female | 9.3% |
| 45-54 · male | 8.9% |
| 65+ · female | 7.3% |
| 25-34 · male | 9.3% |
| 18-24 · unknown | 0.0% |