Attorney General Daniel Cameron
Keep Kentucky Kids Safe
Last year over 3,700 KY children were reported missing. Help keep KY kids safe by knowing the signs of a potential runaway.
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| Overall score | 57.1/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 97.1 · 11.8 · 71.9 |
| Spend range | USD 4,000–4,499 |
| Impressions | 700,000 – 799,999 |
| CPM (≈ $/1k impr) | USD 5.67 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 44 (2023-05-25 → 2023-07-08) |
| Created | 2023-05-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | — |
| Candidate | KY — Daniel Cameron |
| Surfaced by | “senate:Daniel Cameron” |
| Issue | crime safety |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | family |
| Call to action | learn more |
| Standout element | Vulnerable-looking child seated alone on couch as video thumbnail |
| Tactic | Leverages fear and parental protectiveness with a striking statistic about missing children to drive clicks to an awareness resource, associating Cameron's AG brand with child safety. |
| Kentucky | 100.0% |
| Michigan | 0.0% |
| 55-64 · unknown | 0.0% |
| 45-54 · male | 8.8% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · female | 13.1% |
| 55-64 · female | 5.6% |
| 35-44 · female | 10.0% |
| 18-24 · male | 5.9% |
| 55-64 · male | 6.0% |
| 65+ · unknown | 0.0% |
| 65+ · female | 4.9% |
| 35-44 · male | 12.3% |
| 65+ · male | 4.2% |
| 25-34 · male | 15.4% |
| 18-24 · female | 6.6% |
| 45-54 · female | 6.8% |
| 45-54 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |