📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Reilly Neill for U.S. Senate US Inactive

REILLY FOR MONTANA

ad creative

Ad copy

Every community we visit is a part of this campaign. Every place we go, we learn something from people we meet. Montana is more than moneyed interests and political maneuvering from ivory towers. Read more: https://reillyneill.substack.com/p/montana-beyond-the-headlines

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score30.5/100
Spend / Reach / Long. / Eff.0.0 · 50.6 · 0.6 · 70.8
Spend range<USD 99
Impressions7,000 – 7,999
CPM (≈ $/1k impr)USD 6.6
Est. audience size
Days live3 (2026-05-01 → 2026-05-04)
Created2026-05-01
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMT — Reilly Neill
Surfaced by“senate:Reilly Neill”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typeawareness
Emotional appealempathy
Production tierdiy amateur
Who picturedcandidate, seniors
Symbolsnone
Call to actionlearn more
Standout elementcandid grassroots snapshots of candidate in real community settings rather than polished campaign imagery
TacticThe ad uses authentic, unpolished photography and populist language contrasting 'moneyed interests and ivory towers' with real Montana communities to build grassroots credibility for an underdog candidate.

Where it ran (delivery by region)

Arizona26.8%
Montana20.1%
Washington15.7%
Colorado10.7%
Oregon7.2%
Virginia4.6%
New Mexico3.7%

Who saw it (delivery)

18-24 · female 2.3%
45-54 · male 5.3%
65+ · male 15.6%
65+ · female 25.6%
55-64 · unknown 0.1%
55-64 · male 6.8%
55-64 · female 11.3%
45-54 · unknown 0.1%
45-54 · female 8.4%
18-24 · male 2.0%
35-44 · unknown 0.0%
35-44 · male 5.7%
35-44 · female 7.4%
25-34 · unknown 0.1%
25-34 · male 4.8%
25-34 · female 4.3%
18-24 · unknown 0.0%
65+ · unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live