REILLY FOR MONTANA
Every community we visit is a part of this campaign. Every place we go, we learn something from people we meet. Montana is more than moneyed interests and political maneuvering from ivory towers. Read more: https://reillyneill.substack.com/p/montana-beyond-the-headlines
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 30.5/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 50.6 · 0.6 · 70.8 |
| Spend range | <USD 99 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 6.6 |
| Est. audience size | — |
| Days live | 3 (2026-05-01 → 2026-05-04) |
| Created | 2026-05-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate, seniors |
| Symbols | none |
| Call to action | learn more |
| Standout element | candid grassroots snapshots of candidate in real community settings rather than polished campaign imagery |
| Tactic | The ad uses authentic, unpolished photography and populist language contrasting 'moneyed interests and ivory towers' with real Montana communities to build grassroots credibility for an underdog candidate. |
| Arizona | 26.8% |
| Montana | 20.1% |
| Washington | 15.7% |
| Colorado | 10.7% |
| Oregon | 7.2% |
| Virginia | 4.6% |
| New Mexico | 3.7% |
| 18-24 · female | 2.3% |
| 45-54 · male | 5.3% |
| 65+ · male | 15.6% |
| 65+ · female | 25.6% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 6.8% |
| 55-64 · female | 11.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.4% |
| 18-24 · male | 2.0% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 5.7% |
| 35-44 · female | 7.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 4.8% |
| 25-34 · female | 4.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |