Jeff Kessler for U.S. Senate US Inactive
KESSLER 2026
Ad copy
I was born and raised in West Virginia, and I’ve spent my life fighting for the people who call this state home. This campaign is about making sure West Virginians have a Senator who knows this state — and shows up for it.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.0 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 1 (2026-05-12 → 2026-05-13) |
| Created | 2026-05-11 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Jeff Kessler |
| Surfaced by | “senate:Jeff Kessler” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Bold white candidate name dominating a dark blue background with red swoosh party branding, evoking strength and clarity |
| Tactic | The ad uses a roots-and-identity persuasion tactic, emphasizing native-son authenticity and personal commitment to West Virginia to build trust and differentiate from outsider opponents. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 2.4% |
| 18-24 · male | 2.0% |
| 25-34 · female | 8.5% |
| 25-34 · male | 7.5% |
| 35-44 · female | 9.8% |
| 35-44 · male | 9.4% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 9.3% |
| 45-54 · male | 8.9% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 9.4% |
| 55-64 · male | 8.2% |
| 65+ · female | 13.8% |
| 65+ · male | 10.3% |
| 65+ · unknown | 0.1% |
