📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Dr. Roger Marshall US Inactive

KANSANS FOR MARSHALL

ad creative

DEFEND KANSAS VALUES >>>

DEFEND KANSAS VALUES >>>

Election Day is less than a year away, and Chuck Schumer is targeting Kansas. SIGN our pledge to Defend Kansas Values now!

Election Day is less than a year away, and Chuck Schumer is targeting Kansas. SIGN our pledge to Defend Kansas Values now!

Ad copy

ELECTION DAY is less than a year away. Right now, Chuck Schumer and his Washington special interests are lining up behind their hand-picked candidate in Kansas. We can't let them win, but I need YOU in this fight with me. SIGN our DEFEND KANSAS VALUES PLEDGE to vote and stand up for our values in 2020!
ELECTION DAY is less than a year away. Right now, Chuck Schumer and his Washington special interests are lining up behind their hand-picked candidate in Kansas. We can't let them win, but I need YOU in this fight with me. SIGN our DEFEND KANSAS VALUES PLEDGE to vote and stand up for our values in 2020!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score57.6/100
Spend / Reach / Long. / Eff.52.4 · 94.0 · 17.4 · 66.4
Spend rangeUSD 6,000–6,999
Impressions500,000 – 599,999
CPM (≈ $/1k impr)USD 11.82
Est. audience size
Days live64 (2019-11-15 → 2020-01-18)
Created2019-11-15
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateKS — Roger Marshall
Surfaced by“senate:KS — Roger Marshall”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typelist building survey
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsus flag
Call to actionsign petition
Standout elementMarshall and Trump giving matching thumbs-up together, signaling presidential endorsement
TacticThe ad uses an outside-threat frame (Schumer and Washington special interests) paired with a Trump endorsement photo to mobilize conservative Kansans into signing a values pledge, converting fear of outside interference into list-building sign-ups.

Where it ran (delivery by region)

Kansas100.0%

Who saw it (delivery)

25-34 · male 11.3%
25-34 · female 2.9%
18-24 · unknown 0.0%
45-54 · unknown 0.1%
65+ · unknown 0.2%
25-34 · unknown 0.1%
35-44 · unknown 0.1%
55-64 · unknown 0.2%
35-44 · female 3.3%
18-24 · male 6.4%
18-24 · female 1.8%
45-54 · female 5.8%
55-64 · male 12.2%
45-54 · male 10.4%
35-44 · male 9.3%
65+ · male 10.4%
55-64 · female 10.2%
65+ · female 15.3%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Jon Ossoff
GA — Jon Ossoff 25d live
Jon Ossoff
GA — Jon Ossoff 24d live