Mallory McMorrow US Inactive
Mallory McMorrow for Michigan
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Ad copy
Every election is important, but so is every day in between. That’s where we come together. You and I, all of us, to build something real. And right now, I know we can build something that the rest of the country is going to watch and learn from. I hope you’ll join me with a donation for my campaign today.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.4/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 63.8 · 27.5 · 58.4 |
| Spend range | USD 900–999 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 34.53 |
| Est. audience size | — |
| Days live | 101 (2025-08-04 → 2025-11-13) |
| Created | 2025-08-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Yellow-highlighted subtitle 'moment.' creating urgency against a warm, intimate direct-to-camera close-up |
| Tactic | The personal, selfie-style video with direct eye contact and conversational copy builds parasocial intimacy to drive small-dollar donations by framing giving as collective community-building rather than transactional. |
Where it ran (delivery by region)
| Michigan | 42.9% |
| California | 6.6% |
| New York | 4.1% |
| Illinois | 3.2% |
| Ohio | 2.8% |
| Florida | 2.7% |
| Massachusetts | 2.6% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 6.3% |
| 65+ · male | 28.2% |
| 65+ · female | 25.1% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 12.8% |
| 55-64 · female | 11.1% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 5.0% |
| 18-24 · male | 0.5% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.6% |
| 35-44 · female | 3.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.8% |
| 25-34 · female | 1.2% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.6% |
