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Joe Tate US Inactive

TATE FOR MICHIGAN

ad creative

Donate to Democrat Joe Tate

Chip in to help Joe Tate keep Michigan's open Senate seat BLUE!

Ad copy

Hi, it’s Democrat Joe Tate. I’ve been a Marine Corps officer, a football player, and the first Black Speaker of the Michigan State House. But way before that, I was just a kid who was raised by my mom in the city of Detroit. Service, sacrifice, and showing up for your team—those are the values that have guided me through every chapter of my life. Now, I’m ready to bring those values with me to the U.S. Senate, but I can’t do it alone. Will you chip in any amount to my campaign today?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score27.7/100
Spend / Reach / Long. / Eff.11.9 · 39.6 · 5.0 · 54.3
Spend rangeUSD 100–199
Impressions2,000 – 2,999
CPM (≈ $/1k impr)USD 59.81
Est. audience size
Days live19 (2025-06-25 → 2025-07-14)
Created2025-06-24
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMI — Joe Tate
Surfaced by“senate:Joe Tate”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate, veterans military
Symbolsmilitary, family
Call to actiondonate
Standout elementCandidate speaking directly to camera in casual light-blue shirt against lush greenery, projecting authenticity and approachability
TacticThe ad uses a classic biography-first fundraising tactic, leading with military service, athletic achievement, and historic firsts to establish credibility before pivoting to a humble Detroit roots story that humanizes the candidate and motivates small-dollar donors.

Where it ran (delivery by region)

Michigan29.4%
California11.6%
New York6.4%
Florida4.4%
Texas3.8%
Massachusetts3.2%
Washington2.7%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 4.0%
65+ · male 29.0%
65+ · female 37.0%
55-64 · unknown 0.3%
55-64 · male 8.6%
55-64 · female 9.6%
45-54 · unknown 0.0%
45-54 · female 3.8%
18-24 · male 0.3%
35-44 · unknown 0.0%
35-44 · male 1.9%
35-44 · female 1.8%
25-34 · unknown 0.1%
25-34 · male 1.6%
25-34 · female 1.3%
18-24 · unknown 0.0%
65+ · unknown 0.5%

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