TATE FOR MICHIGAN
Chip in to help Joe Tate keep Michigan's open Senate seat BLUE!
Hi, it’s Democrat Joe Tate. I’ve been a Marine Corps officer, a football player, and the first Black Speaker of the Michigan State House. But way before that, I was just a kid who was raised by my mom in the city of Detroit. Service, sacrifice, and showing up for your team—those are the values that have guided me through every chapter of my life. Now, I’m ready to bring those values with me to the U.S. Senate, but I can’t do it alone. Will you chip in any amount to my campaign today?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 27.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 39.6 · 5.0 · 54.3 |
| Spend range | USD 100–199 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 59.81 |
| Est. audience size | — |
| Days live | 19 (2025-06-25 → 2025-07-14) |
| Created | 2025-06-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Joe Tate |
| Surfaced by | “senate:Joe Tate” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military, family |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera in casual light-blue shirt against lush greenery, projecting authenticity and approachability |
| Tactic | The ad uses a classic biography-first fundraising tactic, leading with military service, athletic achievement, and historic firsts to establish credibility before pivoting to a humble Detroit roots story that humanizes the candidate and motivates small-dollar donors. |
| Michigan | 29.4% |
| California | 11.6% |
| New York | 6.4% |
| Florida | 4.4% |
| Texas | 3.8% |
| Massachusetts | 3.2% |
| Washington | 2.7% |
| 18-24 · female | 0.2% |
| 45-54 · male | 4.0% |
| 65+ · male | 29.0% |
| 65+ · female | 37.0% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 8.6% |
| 55-64 · female | 9.6% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 3.8% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 1.9% |
| 35-44 · female | 1.8% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.6% |
| 25-34 · female | 1.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.5% |