SETH BODNAR FOR MONTANA
Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.
BREAKING: Steve Daines just dropped out of the Montana Senate race. I’m Seth Bodnar. I’m a Green Beret, a businessman, a dad, and I just launched my campaign for U.S. Senate as an Independent. Now this race is wide open, and we have a real opportunity to build something strong here in Montana. If you believe it’s time for new leadership, chip in today and help us get this campaign off the ground.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 35.3/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 55.8 · 0.3 · 50.5 |
| Spend range | USD 1,000–1,499 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 99.96 |
| Est. audience size | — |
| Days live | 2 (2026-03-04 → 2026-03-06) |
| Created | 2026-03-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Seth Bodnar |
| Surfaced by | “senate:Seth Bodnar” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | donate |
| Standout element | Bold blue 'DONATE' bar anchoring the bottom of a confident close-up portrait against Montana mountain scenery |
| Tactic | The ad capitalizes on a breaking-news hook (Daines dropping out) to create urgency and frame an open-seat opportunity, pairing it with a military-businessman biography to establish instant credibility and drive immediate donations. |
| California | 10.0% |
| Florida | 9.4% |
| Montana | 6.1% |
| Texas | 5.4% |
| New York | 5.0% |
| Pennsylvania | 4.8% |
| Illinois | 3.6% |
| 18-24 · female | 0.5% |
| 45-54 · male | 2.6% |
| 65+ · male | 26.3% |
| 65+ · female | 44.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 5.9% |
| 55-64 · female | 8.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.0% |
| 18-24 · male | 0.9% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.4% |
| 35-44 · female | 2.2% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.4% |
| 25-34 · female | 1.2% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.8% |