📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Seth Bodnar US Inactive

SETH BODNAR FOR MONTANA

ad creative

Donate Now

Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.

Ad copy

Can you stop scrolling? It’s Seth Bodnar here. I’m a Green Beret, a businessman, and a dad running for U.S. Senate as an Independent to take power back from Washington political elites. Montana now has an open Senate seat, and we have a real chance to do something different. Chip in a monthly donation today and become one of the first supporters of this campaign.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score39.8/100
Spend / Reach / Long. / Eff.46.5 · 63.8 · 0.6 · 48.2
Spend rangeUSD 3,500–3,999
Impressions25,000 – 29,999
CPM (≈ $/1k impr)USD 136.35
Est. audience size
Days live3 (2026-03-10 → 2026-03-13)
Created2026-03-09
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMT — Seth Bodnar
Surfaced by“senate:Seth Bodnar”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealhope
Production tierdiy amateur
Who picturedcandidate, veterans military
Symbolsmilitary, farm rural
Call to actiondonate
Standout elementSelfie-style outdoor video of candidate speaking directly to camera amid Montana trees, projecting unpolished authenticity
TacticThe DIY selfie-video format and scroll-stopping direct address ('Can you stop scrolling?') build personal trust and urgency while the Green Beret/businessman/dad trifecta rapidly establishes credibility to drive first-time small-dollar donations.

Where it ran (delivery by region)

Montana40.1%
California8.7%
Washington5.2%
Florida3.6%
Texas2.6%
Colorado2.5%
New York2.5%

Who saw it (delivery)

18-24 · female 0.8%
45-54 · unknown 0.2%
Unknown · female 0.0%
65+ · unknown 0.5%
65+ · male 23.1%
65+ · female 26.9%
55-64 · unknown 0.1%
55-64 · male 9.1%
55-64 · female 9.0%
45-54 · male 5.8%
18-24 · male 1.7%
45-54 · female 5.2%
35-44 · unknown 0.2%
35-44 · male 5.6%
35-44 · female 4.7%
25-34 · unknown 0.1%
25-34 · male 4.0%
25-34 · female 2.7%
18-24 · unknown 0.1%
Unknown · male 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live