πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Jeff Merkley US Inactive

JEFF MERKLEY FOR OREGON

ad creative

Stand with Jeff Merkley. Donate now!

From health care to climate change to Wall Street reform, Senators Jeff Merkley and Bernie Sanders are taking on powerful special interests. Chip in now and join our campaign!

Ad copy

What Bernie Sanders said: "Jeff Merkley is probably the hardest worker that I know in the Senate. He understands that change takes place from the bottom on up." Let's build our grassroots movement to resist Trump and renew America. Chip in $5 right now to build the movement!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score59.2/100
Spend / Reach / Long. / Eff.50.6 Β· 88.7 Β· 33.6 Β· 63.7
Spend rangeUSD 5,000–5,999
Impressions300,000 – 349,999
CPM (β‰ˆ $/1k impr)USD 16.92
Est. audience sizeβ€”
Days live123 (2019-11-14 β†’ 2020-03-16)
Created2019-11-14
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOR β€” Jeff Merkley
Surfaced byβ€œsenate:Jeff Merkley”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementBernie Sanders smiling photo paired with his own bold endorsement quote in high-contrast text card
TacticBorrowed credibility tactic leverages Bernie Sanders' populist brand to validate Merkley and lower the friction of a small $5 grassroots donation ask.

Where it ran (delivery by region)

California14.4%
Oregon9.3%
New York7.3%
Washington5.4%
Florida5.0%
Texas4.5%
Massachusetts3.4%

Who saw it (delivery)

65+ Β· female 22.8%
55-64 Β· male 11.5%
65+ Β· male 14.9%
45-54 Β· male 10.6%
45-54 Β· female 10.4%
55-64 Β· female 14.4%
35-44 Β· female 6.2%
35-44 Β· male 7.2%
35-44 Β· unknown 0.3%
45-54 Β· unknown 0.4%
55-64 Β· unknown 0.4%
65+ Β· unknown 0.7%

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