JEFF MERKLEY FOR OREGON
From health care to climate change to Wall Street reform, Senators Jeff Merkley and Bernie Sanders are taking on powerful special interests. Chip in now and join our campaign!
What Bernie Sanders said: "Jeff Merkley is probably the hardest worker that I know in the Senate. He understands that change takes place from the bottom on up." Let's build our grassroots movement to resist Trump and renew America. Chip in $5 right now to build the movement!
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| Overall score | 59.2/100 |
| Spend / Reach / Long. / Eff. | 50.6 Β· 88.7 Β· 33.6 Β· 63.7 |
| Spend range | USD 5,000β5,999 |
| Impressions | 300,000 β 349,999 |
| CPM (β $/1k impr) | USD 16.92 |
| Est. audience size | β |
| Days live | 123 (2019-11-14 β 2020-03-16) |
| Created | 2019-11-14 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR β Jeff Merkley |
| Surfaced by | βsenate:Jeff Merkleyβ |
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Bernie Sanders smiling photo paired with his own bold endorsement quote in high-contrast text card |
| Tactic | Borrowed credibility tactic leverages Bernie Sanders' populist brand to validate Merkley and lower the friction of a small $5 grassroots donation ask. |
| California | 14.4% |
| Oregon | 9.3% |
| New York | 7.3% |
| Washington | 5.4% |
| Florida | 5.0% |
| Texas | 4.5% |
| Massachusetts | 3.4% |
| 65+ Β· female | 22.8% |
| 55-64 Β· male | 11.5% |
| 65+ Β· male | 14.9% |
| 45-54 Β· male | 10.6% |
| 45-54 Β· female | 10.4% |
| 55-64 Β· female | 14.4% |
| 35-44 Β· female | 6.2% |
| 35-44 Β· male | 7.2% |
| 35-44 Β· unknown | 0.3% |
| 45-54 Β· unknown | 0.4% |
| 55-64 Β· unknown | 0.4% |
| 65+ Β· unknown | 0.7% |