Steve Marshall US Inactive
Steve Marshall For Alabama
It's always difficult to make these visits to the families of fallen law enforcement officers. But we must honor their memory and show our appreciation for their sacrifice.
Ad copy
It's always difficult to make these visits to the families of fallen law enforcement officers. But we must honor their memory and show our appreciation for their sacrifice.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.9/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 61.7 · 1.4 · 66.9 |
| Spend range | USD 200–299 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 11.09 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 6 (2022-02-24 → 2022-03-02) |
| Created | 2022-02-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate, police |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate speaking directly to camera against a brick wall in a raw, unpolished selfie-style video conveying authenticity and emotional sincerity |
| Tactic | The ad uses a personal, unscripted-feeling video testimonial to build emotional credibility with pro-law-enforcement voters by positioning Marshall as a compassionate, duty-bound leader who personally honors fallen officers. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 18-24 · male | 1.3% |
| 35-44 · unknown | 0.1% |
| 25-34 · female | 5.3% |
| 35-44 · male | 6.0% |
| 35-44 · female | 8.3% |
| 55-64 · female | 15.8% |
| 55-64 · male | 8.4% |
| 65+ · female | 18.8% |
| 55-64 · unknown | 0.1% |
| 45-54 · female | 12.8% |
| 65+ · male | 8.2% |
| 25-34 · male | 4.8% |
| 45-54 · male | 8.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 18-24 · female | 1.7% |
