📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Juliana Stratton US Inactive

JULIANA FOR ILLINOIS

ad creative

Juliana for Senate

Ad copy

It’s Governor JB Pritzker. In less than 70 days, my friend and governing partner, Juliana Stratton, will be on the ballot here in Illinois, running for the United States Senate. This is an all-hands-on-deck moment for her campaign, and if you can, please rush $10 or whatever you can afford to Juliana’s campaign today. We’re in the final stretch, and she needs this team by her side.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score30.8/100
Spend / Reach / Long. / Eff.21.0 · 47.5 · 0.6 · 53.9
Spend rangeUSD 300–399
Impressions5,000 – 5,999
CPM (≈ $/1k impr)USD 63.55
Est. audience size
Days live3 (2026-02-07 → 2026-02-10)
Created2026-02-07
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Juliana Stratton
Surfaced by“senate:Juliana Stratton”

🧠 AI analysis

Issueother
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierprofessional
Who picturedcandidate
Symbolsus flag
Call to actiondonate
Standout elementGovernor Pritzker speaking directly to camera as a high-profile surrogate endorser
TacticLeverages the credibility and name recognition of a sitting governor as a trusted surrogate to create urgency and drive small-dollar donations in the campaign's final stretch.

Where it ran (delivery by region)

Illinois46.5%
California7.1%
Florida4.2%
New York3.7%
Texas2.9%
Washington2.2%
Michigan2.0%

Who saw it (delivery)

18-24 · female 0.6%
45-54 · male 4.1%
65+ · male 19.5%
65+ · female 35.3%
55-64 · unknown 0.1%
55-64 · male 6.8%
55-64 · female 10.6%
45-54 · unknown 0.2%
45-54 · female 6.6%
18-24 · male 1.4%
35-44 · unknown 0.2%
35-44 · male 3.1%
35-44 · female 4.0%
25-34 · unknown 0.2%
25-34 · male 3.4%
25-34 · female 2.7%
18-24 · unknown 0.1%
65+ · unknown 1.0%

Similar ads (same issue, matching framing or emotional appeal)

Roy Cooper
NC — Roy Cooper 161d live
Dr. Roger Marshall
KS — Roger Marshall 114d live
Representative Kevin Hern
OK — Kevin Hern 206d live
Sherrod Brown
OH — Sherrod Brown 56d live
Bill Hagerty
TN — Bill Hagerty 117d live
Sherrod Brown
OH — Sherrod Brown 39d live
Julia Letlow
LA — Julia Letlow 58d live
Raja for Congress
IL — S Krishnamoorthi 195d live