FRIENDS OF BRYCE REEVES
Lupe Sigman is supporting Bryce Reeves because he reaches across party lines to get the job done - he's a bipartisan leader. #TeamReeves
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| Overall score | 26.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 39.6 · 1.7 · 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 – 2,999 |
| CPM (≈ $/1k impr) | USD 19.8 |
| Est. audience size | — |
| Days live | 7 (2019-08-28 → 2019-09-04) |
| Created | 2019-08-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | — |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | seniors |
| Symbols | none |
| Call to action | none |
| Standout element | everyday senior woman wearing a Reeves campaign button delivering an unprompted-feeling personal endorsement testimonial |
| Tactic | Third-party testimonial tactic uses a relatable, non-political-looking supporter to lend authentic credibility to the bipartisan leadership claim, making the message feel grassroots rather than campaign-driven. |
| Virginia | 98.2% |
| New York | 0.7% |
| Pennsylvania | 0.2% |
| Ohio | 0.1% |
| North Carolina | 0.1% |
| Texas | 0.1% |
| Washington, District of Columbia | 0.1% |
| 35-44 · female | 16.6% |
| 65+ · female | 14.8% |
| 18-24 · female | 6.0% |
| 25-34 · female | 9.1% |
| 55-64 · female | 15.4% |
| 45-54 · male | 3.3% |
| 45-54 · female | 22.6% |
| 35-44 · male | 3.4% |
| 25-34 · male | 1.8% |
| 18-24 · male | 1.1% |
| 65+ · male | 3.3% |
| 55-64 · male | 2.1% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |