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Rachel Fetty Anderson for U.S. Senate US Inactive

Elect Fetty Anderson Senate Campaign

ad creative

A Different Kind of Blue

Ad copy

Rachel Fetty Anderson is a public interest attorney with nearly 30 years of experience, working pro bono in family law, abuse and neglect cases, disability services, and benefits appeals. She is a foster and adoptive parent, a living organ donor, and a board member of several nonprofit organizations in her community. While running for U.S. Senate, Rachel has continued her pro bono legal work, coached bocce ball for the Special Olympics, and is an active volunteer with the United Way's 211 program, providing people in her community with food assistance, housing services, childcare, and elder care. Please consider donating to her grassroots campaign for U.S. Senate in West Virginia. Thank you.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score34.0/100
Spend / Reach / Long. / Eff.11.9 · 55.8 · 1.9 · 66.3
Spend rangeUSD 100–199
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 11.96
Est. audience size
Days live8 (2026-06-17 → 2026-06-25)
Created2026-06-17
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateWV — Rachel Fetty Anderson
Surfaced by“senate:Rachel Fetty Anderson”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealempathy
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate speaking directly to camera in front of her own campaign yard sign, creating an intimate selfie-style introduction
TacticClassic bio-introduction tactic using rapid personal credential stacking — attorney, organ donor, foster parent, volunteer — to build maximum empathy and trust before making a donation ask.

Where it ran (delivery by region)

New York75.2%
California24.4%
New Mexico0.4%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 4.6%
65+ · male 34.9%
65+ · female 30.5%
55-64 · unknown 0.2%
55-64 · male 12.9%
55-64 · female 7.0%
45-54 · unknown 0.1%
45-54 · female 2.5%
18-24 · male 0.2%
35-44 · unknown 0.1%
35-44 · male 2.6%
35-44 · female 1.3%
25-34 · unknown 0.0%
25-34 · male 1.8%
25-34 · female 0.8%
18-24 · unknown 0.0%
65+ · unknown 0.5%

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