Friends of John Reed
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 19.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 0.6 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 1,001 β 5,000 |
| Days live | 3 (2023-07-11 β 2023-07-14) |
| Created | 2023-07-10 |
| Creative variants | 0 body Β· 5 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI β John Reed |
| Surfaced by | βsenate:John Reedβ |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | nostalgia |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | us flag, family |
| Call to action | learn more |
| Standout element | childhood photos of the candidate holding a small American flag, paired with a warm family snapshot, evoking nostalgia and authenticity |
| Tactic | The ad uses personal childhood and family imagery combined with a working-class origin story to build emotional relatability and trust with local voters. |
| Tennessee | 100.0% |
| 55-64 Β· female | 14.0% |
| 25-34 Β· male | 7.0% |
| 45-54 Β· male | 6.4% |
| 25-34 Β· female | 8.1% |
| 35-44 Β· female | 14.0% |
| 65+ Β· male | 9.3% |
| 65+ Β· female | 12.2% |
| 45-54 Β· female | 12.8% |
| 55-64 Β· male | 6.4% |
| 35-44 Β· male | 7.0% |
| 35-44 Β· unknown | 0.6% |
| 18-24 Β· male | 0.6% |
| 18-24 Β· female | 1.7% |