Erik Murray for Kansas US Inactive
ERIK MURRAY FOR KANSAS
Doing the impossible
Ad copy
People ask how a kid from Wyandotte County ends up on stages across Western Kansas with the audacity to run for U.S. Senate. Truth is, I’ve been doing things people said were impossible my whole life. Beating Roger Marshall? That’s not the hard part. Convincing a woman from Long Beach, California to take a chance on a Kansas boy back in 2000… that was the real uphill battle. I told her she was the most beautiful woman I’d ever seen. Asked her to come to Kansas and build a life with me. She said yes. I’m a fourth generation Kansan raising the fifth. My oldest daughter is our campaign manager. That’s what this campaign is about. Investing in our kids. Investing in our future. Public education, healthcare, real economic opportunity. Getting out of the noise, out of the division, and back to something real community, shared values, and showing up for each other. That’s the job. That’s what I’ll do in Washington. Thanks again Lorie Wood for putting on such an amazing event, and having all of us speak. Let’s get to work. - Erik🇺🇸
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 0.8 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | — |
| Days live | 4 (2026-04-24 → 2026-04-28) |
| Created | 2026-04-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | KS — Erik Murray |
| Surfaced by | “senate:Erik Murray” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Close-up video frame of the candidate speaking passionately into a microphone against a dark background, conveying raw authenticity |
| Tactic | The ad uses a personal underdog narrative — rooted in family, Kansas heritage, and doing the impossible — to build emotional relatability and overcome electability doubts in a heavily Republican state. |
Where it ran (delivery by region)
| Kansas | 78.5% |
| Missouri | 21.5% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 10.2% |
| 65+ · male | 7.5% |
| 65+ · female | 9.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 10.0% |
| 55-64 · female | 12.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 12.0% |
| 18-24 · male | 1.3% |
| 35-44 · unknown | 0.4% |
| 35-44 · male | 11.4% |
| 35-44 · female | 11.8% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 8.3% |
| 25-34 · female | 4.2% |
| 65+ · unknown | 0.1% |
