SETH BODNAR FOR MONTANA
Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.
Steve Daines just dropped out of the Montana Senate race. I’m Seth Bodnar. I’m a Green Beret, a businessman, a dad, and I just launched my campaign for U.S. Senate as an Independent. Now this race is wide open, and we have a real opportunity to build something strong here in Montana. If you believe it’s time for new leadership, chip in today and help us get this campaign off the ground.
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| Overall score | 45.7/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 76.3 · 1.4 · 54.6 |
| Spend range | USD 5,000–5,999 |
| Impressions | 90,000 – 99,999 |
| CPM (≈ $/1k impr) | USD 57.89 |
| Est. audience size | — |
| Days live | 6 (2026-03-04 → 2026-03-10) |
| Created | 2026-03-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Seth Bodnar |
| Surfaced by | “senate:Seth Bodnar” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | donate |
| Standout element | Softly lit close-up of the candidate looking directly into camera conveying personal sincerity and approachability |
| Tactic | The ad leverages a moment-of-opportunity hook — Steve Daines dropping out — to introduce a fresh independent candidate through personal biography (Green Beret, businessman, dad), converting political uncertainty into donor urgency. |
| Montana | 33.8% |
| California | 8.0% |
| Florida | 4.4% |
| Washington | 3.9% |
| Texas | 3.5% |
| Colorado | 3.4% |
| New York | 3.1% |
| 18-24 · female | 3.1% |
| 45-54 · male | 5.5% |
| 65+ · unknown | 0.5% |
| 65+ · male | 18.5% |
| 65+ · female | 23.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.6% |
| 55-64 · female | 7.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.9% |
| 18-24 · male | 4.1% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 6.7% |
| 35-44 · female | 5.6% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 7.4% |
| 25-34 · female | 4.9% |
| 18-24 · unknown | 0.1% |
| Unknown · male | 0.0% |