📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Angie Craig US Inactive

ANGIE CRAIG FOR MINNESOTA

ad creative

MIDNIGHT DEADLINE: Rush $10

Must-win race

Ad copy

I’m the Democrat running to HOLD Minnesota's crucial U.S. Senate seat – will you let me introduce myself? I was raised by a single mom and grew up in a mobile home park. I watched my mom work hard while raising three kids. I worked my way through college, started a career as a newspaper reporter and eventually led a workforce for a major Minnesota manufacturer. I worked hard to get where I am, but I was pretty lucky, too. Now, Donald Trump is making it harder for families like the one I grew up in to get ahead. That’s why I’m running for Senate to stop Trump and win a bright future for my state. My campaign has set a goal to raise $500,000 around our launch. Please, will you join me in this fight by rushing a donation and get us closer to flipping the U.S. Senate blue?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score43.5/100
Spend / Reach / Long. / Eff.38.3 · 55.8 · 32.0 · 48.0
Spend rangeUSD 1,500–1,999
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 139.97
Est. audience size50,001 – 100,000
Days live117 (2025-05-09 → 2025-09-03)
Created2025-05-09
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMN — Angie Craig
Surfaced by“senate:Angie Craig”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tierprofessional
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate in approachable blue blazer speaking directly to camera with a warm, relatable personal backstory framing
TacticUses a classic origin-story fundraising tactic — pairing a humble upbringing narrative with a midnight deadline urgency cue to drive small-dollar ActBlue donations from emotionally engaged supporters.

Where it ran (delivery by region)

Minnesota34.5%
California11.1%
New York4.7%
Florida3.9%
Texas3.6%
Washington3.3%
Illinois2.5%

Who saw it (delivery)

18-24 · female 0.0%
45-54 · male 2.0%
65+ · male 35.7%
65+ · female 40.5%
55-64 · unknown 0.1%
55-64 · male 5.3%
55-64 · female 8.3%
45-54 · unknown 0.0%
45-54 · female 2.5%
18-24 · male 0.2%
35-44 · unknown 0.2%
35-44 · male 1.1%
35-44 · female 1.3%
25-34 · unknown 0.0%
25-34 · male 0.9%
25-34 · female 0.8%
65+ · unknown 1.0%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live