Astronaut Terry Virts US Inactive
Terry Virts for Texas
Democrats should rally behind Terry Virts in the 9th Congressional District
Democrats should rally behind astronaut Terry Virts in the 9th Congressional District, writes the editorial board.
Ad copy
-He’s refreshingly blunt about his own party, too. Virts has criticized Democratic leadership for caving on major legislation, arguing that fighting for the working class requires more than just slogans. “Democrats need to fight. People are tired of them not fighting”-
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Performance proxies
| Overall score | 36.6/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 5.0 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 19 (2026-02-13 → 2026-03-04) |
| Created | 2026-02-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — Terry Virts |
| Surfaced by | “senate:Terry Virts” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, military |
| Call to action | none |
| Standout element | NASA astronaut in orange spacesuit with US flag — unique authority symbol rarely seen in political ads |
| Tactic | Borrowed credibility tactic using a Houston Chronicle editorial headline to validate the candidate's outsider-yet-credible Democratic appeal, while the astronaut uniform does heavy lifting on competence and patriotism. |
Where it ran (delivery by region)
| Texas | 100.0% |
Who saw it (delivery)
| 25-34 · female | 0.1% |
| 25-34 · male | 0.3% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 6.4% |
| 35-44 · male | 9.8% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 8.2% |
| 45-54 · male | 11.0% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 11.0% |
| 55-64 · male | 12.2% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 22.8% |
| 65+ · male | 17.1% |
| 65+ · unknown | 0.4% |
