📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Steve Marshall US Inactive

Steve Marshall For Alabama

ad creative

Ad copy

Steve Giddens has been Talladega County's District Attorney since 1999 and he's known me since I was the DA in Marshall County. He watched me prosecute violent crime, take on Medicaid fraud, and fight for the opioid settlement that is still funding recovery efforts for cities, counties, and law enforcement all across Alabama today. Having the support of a prosecutor with that kind of record and that many years on the front lines means a great deal to me.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score38.4/100
Spend / Reach / Long. / Eff.17.4 · 65.4 · 1.1 · 69.6
Spend rangeUSD 200–299
Impressions30,000 – 34,999
CPM (≈ $/1k impr)USD 7.68
Est. audience size100,001 – 500,000
Days live5 (2026-05-15 → 2026-05-20)
Created2026-05-15
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateAL — Steve Marshall
Surfaced by“senate:Steve Marshall”

🧠 AI analysis

Issuecrime safety
Framingpositive candidate
Message typepersuasion
Emotional appealempathy
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionnone
Standout elementLaw office bookshelf with legal volumes and framed official citation reinforcing prosecutorial authority
TacticThird-party endorsement tactic uses a long-tenured fellow prosecutor to validate Marshall's crime-fighting record, lending peer credibility from the front lines of law enforcement.

Where it ran (delivery by region)

Alabama100.0%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 12.6%
65+ · male 13.3%
65+ · female 14.0%
55-64 · unknown 0.1%
55-64 · male 14.5%
55-64 · female 10.3%
45-54 · unknown 0.1%
45-54 · female 6.8%
18-24 · male 1.0%
35-44 · unknown 0.1%
35-44 · male 11.6%
35-44 · female 5.4%
25-34 · unknown 0.1%
25-34 · male 7.1%
25-34 · female 2.6%
18-24 · unknown 0.0%
65+ · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 37d live
Julia Letlow
LA — Julia Letlow 50d live
Susan Collins
ME — Susan Collins 20d live
Sherrod Brown
OH — Sherrod Brown 60d live
Roy Cooper
NC — Roy Cooper 6d live
Julia Letlow
LA — Julia Letlow 10d live
Sherrod Brown
OH — Sherrod Brown 57d live
Sherrod Brown
OH — Sherrod Brown 26d live