Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
West Virginia values. America first results. Whether it’s keeping our communities safe, ensuring West Virginians can provide for their families, or cutting taxes for our workforce, I will never stop fighting for the Mountain State. Together, President Trump and I are moving West Virginia forward.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.0/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 70.7 · 2.2 · 64.4 |
| Spend range | USD 800–899 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 15.45 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 9 (2026-04-22 → 2026-05-01) |
| Created | 2026-04-22 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Capito shaking hands with Trump in an intimate indoor setting, visually cementing the alliance |
| Tactic | The ad leverages Trump's brand equity among West Virginia conservatives by centering a warm physical handshake moment, reinforcing Capito's loyalty and alignment without attacking any opponent. |
Where it ran (delivery by region)
| West Virginia | 96.3% |
| Maryland | 3.5% |
| Virginia | 0.2% |
Who saw it (delivery)
| 35-44 · female | 7.4% |
| 35-44 · male | 9.9% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 7.8% |
| 45-54 · male | 8.7% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 11.8% |
| 55-64 · male | 12.2% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 23.3% |
| 65+ · male | 18.2% |
| 65+ · unknown | 0.2% |
