Jonathan R Dean
Dean formally announced his candidacy as a Republican Monday night at the West Lafayette Public Library.
And here is the WLFI story: https://www.wlfi.com/content/news/Jonathan-Dean-announces-candidacy-for-Tippecanoe-Superior-4-568159011.html
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 29.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 3.9 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | — |
| Days live | 15 (2020-02-25 → 2020-03-11) |
| Created | 2020-02-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Jonathan Dean |
| Surfaced by | “senate:Jonathan Dean” |
| Issue | other |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Earned media news screenshot lending third-party credibility to the candidacy announcement |
| Tactic | Borrowed credibility tactic: using a local TV news story to validate the candidacy announcement rather than self-promotional content, lending legitimacy and trust to an unknown judicial candidate. |
| Indiana | 100.0% |
| 45-54 · unknown | 0.1% |
| 25-34 · male | 5.6% |
| 55-64 · male | 12.7% |
| 35-44 · male | 8.5% |
| 65+ · female | 18.7% |
| 55-64 · female | 13.2% |
| 45-54 · male | 10.0% |
| 65+ · male | 12.7% |
| 18-24 · female | 2.5% |
| 18-24 · male | 4.3% |
| 65+ · unknown | 0.4% |
| 45-54 · female | 6.3% |
| 25-34 · female | 1.5% |
| 55-64 · unknown | 0.3% |
| 35-44 · unknown | 0.3% |
| 35-44 · female | 3.0% |