Friends of Justin McNeal US Inactive
Friends of Justin McNeal
Ad copy
Vote for the new generation! Vote for change! Vote for Justin McNeal!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.5/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 68.1 · 1.1 · 71.6 |
| Spend range | USD 200–299 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 5.87 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 5 (2026-05-29 → 2026-06-03) |
| Created | 2026-05-29 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Justin Mcneal |
| Surfaced by | “senate:Justin Mcneal” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | vote |
| Standout element | cowboy-hat-wearing candidate addressing an engaged community room audience |
| Tactic | The 'new generation' and 'change' messaging paired with an authentic grassroots community gathering frames McNeal as a fresh, relatable outsider connecting directly with everyday voters. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 10.7% |
| 65+ · male | 14.5% |
| 65+ · female | 17.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 11.3% |
| 55-64 · female | 9.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 6.8% |
| 18-24 · male | 0.7% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 12.8% |
| 35-44 · female | 7.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 5.6% |
| 25-34 · female | 3.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
