Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
Let’s take a tour of my hometown, Glen Dale! Proud to be born and raised right here in West Virginia.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 29.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 47.5 · 0.6 · 68.5 |
| Spend range | <USD 99 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 9.0 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 3 (2026-05-08 → 2026-05-11) |
| Created | 2026-05-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | nostalgia |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | none |
| Standout element | Candidate waving on a blacktop playground with green West Virginia hills in the background, evoking genuine small-town pride |
| Tactic | The hometown tour format humanizes Capito by leaning into nostalgic local identity, reinforcing her West Virginia roots to build authenticity and relatability with constituents. |
Where it ran (delivery by region)
| West Virginia | 97.9% |
| Ohio | 2.1% |
Who saw it (delivery)
| 25-34 · female | 1.8% |
| 25-34 · male | 5.6% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 3.5% |
| 35-44 · male | 10.4% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 4.9% |
| 45-54 · male | 12.7% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 7.9% |
| 55-64 · male | 17.6% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 15.2% |
| 65+ · male | 20.0% |
| 65+ · unknown | 0.1% |
