Wiley Nickel US Inactive
Wiley Nickel for North Carolina
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Ad copy
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↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.5/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 78.0 · 7.4 · 59.7 |
| Spend range | USD 3,000–3,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 28.88 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 28 (2025-06-12 → 2025-07-10) |
| Created | 2025-06-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate speaking directly to camera in front of branded blue bookshelves creating an intimate, credible setting |
| Tactic | Direct-to-camera address with a cliffhanger partial headline ('Washington for North') drives curiosity and compels viewers to watch the full video before donating. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| Unknown | 0.0% |
Who saw it (delivery)
| 18-24 · female | 0.5% |
| 45-54 · male | 4.6% |
| 65+ · male | 11.8% |
| 65+ · female | 27.4% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.2% |
| 55-64 · female | 17.4% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 11.2% |
| 18-24 · male | 0.6% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 3.9% |
| 35-44 · female | 8.2% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.2% |
| 25-34 · female | 3.8% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |
