Steve Marshall For Alabama
Morgan County District Attorney Scott Anderson has known me for almost twenty years. He told me that when he was first elected DA, I was one of the first sitting district attorneys to pick up the phone and offer to help him get his footing in that office. Over the years, he'd call when he was facing a tough issue and needed honest advice. I'm proud to have his endorsement, and I'm proud of the record we've built together fighting for the people of Alabama.
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| Overall score | 39.0/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 66.9 · 1.1 · 70.7 |
| Spend range | USD 200–299 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 6.65 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-05-15 → 2026-05-20) |
| Created | 2026-05-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, capitol statue, eagle |
| Call to action | none |
| Standout element | DA Scott Anderson standing authoritatively behind his nameplate desk flanked by US and Alabama state flags in an official government office |
| Tactic | Peer-endorsement tactic leverages a fellow law enforcement official's credibility to vouch for Steve Marshall's experience and trustworthiness, reinforcing his prosecutorial bona fides without attacking any opponent. |
| Alabama | 100.0% |
| 18-24 · female | 0.3% |
| 45-54 · male | 12.9% |
| 65+ · male | 13.4% |
| 65+ · female | 14.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 13.2% |
| 55-64 · female | 8.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 6.1% |
| 18-24 · male | 1.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 14.0% |
| 35-44 · female | 5.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 8.7% |
| 25-34 · female | 2.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |