📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Zach Wahls US Inactive

WAHLS FOR IOWA

ad creative

Read: Why this Republican is supporting Zach Wahls for U.S. Senate →

Gary Berkland: Zach represents the kind of leadership both parties used to value: honest, practical, and grounded in Iowa common sense.

Ad copy

Have you read this? This is happening all over Iowa. Across party lines, Iowans are meeting Zach and realizing that we have a chance to elect a U.S. Senator who will fight for us. Here’s what one Republican had to say: “This election is about more than left versus right. It’s about right versus wrong. It’s about whether Iowa will send another politician to Washington to protect the status quo — or send someone who will challenge it." “Zach Wahls doesn’t see Iowans as Democrats or Republicans — he sees us as neighbors. He’s running to lower costs for families, protect our farms, and make sure our kids have good schools to learn in and good jobs to stay for.” Read more →

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score33.7/100
Spend / Reach / Long. / Eff.11.9 · 55.8 · 0.8 · 66.3
Spend rangeUSD 100–199
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 11.96
Est. audience size50,001 – 100,000
Days live4 (2026-02-26 → 2026-03-02)
Created2026-02-26
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIA — Zach Wahls
Surfaced by“senate:Zach Wahls”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typepersuasion
Emotional appealhope
Production tiersemi pro
Who picturedcandidate
Symbolsfarm rural
Call to actionlearn more
Standout elementbright golden-yellow background with 'Wahls For Us' Iowa-shaped logo reinforcing geographic and communal identity
TacticThe ad leverages a Republican crossover endorsement from a credible local outlet (Bleeding Heartland) to signal bipartisan viability and trustworthiness, lowering resistance among persuadable right-leaning voters.

Where it ran (delivery by region)

Iowa100.0%

Who saw it (delivery)

18-24 · female 3.2%
45-54 · male 5.0%
65+ · male 8.7%
65+ · female 21.7%
55-64 · unknown 0.1%
55-64 · male 4.4%
55-64 · female 11.5%
45-54 · unknown 0.2%
45-54 · female 9.6%
18-24 · male 1.9%
35-44 · unknown 0.3%
35-44 · male 5.5%
35-44 · female 12.3%
25-34 · unknown 0.2%
25-34 · male 5.2%
25-34 · female 9.8%
18-24 · unknown 0.1%
65+ · unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 118d live
Graham Platner
ME — Graham Platner 57d live
Peggy Flanagan
MN — Peggy Flanagan 175d live
Ty Pinkins for Mississippi
MS — Ty Pinkins 188d live
John Deaton for US Senate
MA — John Deaton 52d live
Colin Allred
TX — Colin Allred 34d live
Mary Peltola
AK — Mary Peltola 41d live
James Talarico
TX — James Talarico 25d live