Steve Marshall US Inactive
Steve Marshall For Alabama
As your Alabama Attorney General, I will continue to stand for the rule of law!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 1.4 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 6 (2021-12-22 → 2021-12-28) |
| Created | 2021-12-22 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, capitol statue |
| Call to action | none |
| Standout element | Capitol Journal TV studio set with Alabama state flag prominently displayed on screen, lending earned media credibility |
| Tactic | The ad leverages a TV news appearance on Capitol Journal to borrow institutional credibility, framing Marshall as a legitimate authority figure who stands for rule of law rather than a politician asking for votes. |
Where it ran (delivery by region)
| Alabama | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 65+ · female | 15.4% |
| 18-24 · female | 1.3% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 15.7% |
| 35-44 · female | 9.9% |
| 35-44 · male | 7.3% |
| 65+ · male | 6.8% |
| 55-64 · male | 8.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 5.3% |
| 25-34 · female | 6.1% |
| 45-54 · female | 13.4% |
| 45-54 · male | 8.8% |
| 35-44 · unknown | 0.1% |
| 18-24 · male | 1.0% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
