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Astronaut Terry Virts US Inactive

Terry Virts for Texas

ad creative

Join Our Mission

Ad copy

I'm launching a campaign for U.S. Senate. I'm seeking to serve Texas because I love my country—I believe in its ideals and values. I'm an Air Force Colonel and an astronaut, but really, I'm an American first, a Texan second, and a common-sense Democrat 3rd. It's time for change. I’ve orbited Earth 3,400 times wearing an American flag on my flight suit. I’ve seen Texas—from the expanse of the Permian Basin to the serenity of the Gulf coast. From space it's clear all Texans are connected, that Texas is special. I’ll tell it to you straight. America is in trouble. But there is a better path. Together. Join us.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score32.6/100
Spend / Reach / Long. / Eff.29.2 · 50.6 · 0.0 · 50.5
Spend rangeUSD 700–799
Impressions7,000 – 7,999
CPM (≈ $/1k impr)USD 99.94
Est. audience size
Days live1 (2025-06-23 → 2025-06-24)
Created2025-06-23
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTX — Terry Virts
Surfaced by“senate:Terry Virts”

🧠 AI analysis

Issuecandidate character bio
Framingpositive candidate
Message typeawareness
Emotional appealpride
Production tierprofessional
Who picturedcandidate, veterans military
Symbolsus flag, military
Call to actiondonate
Standout elementCandidate gazing upward from inside the International Space Station cupola with Earth visible through windows
TacticThe ad leverages the awe-inspiring imagery of spaceflight to elevate the candidate above conventional politics, using the 'mission' metaphor and military credentials to build heroic credibility and cross-partisan appeal as a 'common-sense Democrat.'

Where it ran (delivery by region)

Texas18.0%
California10.6%
Florida7.6%
New York5.2%
Virginia4.1%
Pennsylvania3.5%
North Carolina3.4%

Who saw it (delivery)

18-24 · female 0.3%
45-54 · male 4.2%
65+ · male 25.4%
65+ · female 32.2%
55-64 · unknown 0.3%
55-64 · male 7.5%
55-64 · female 9.8%
45-54 · unknown 0.1%
45-54 · female 3.6%
18-24 · male 1.0%
35-44 · unknown 0.1%
35-44 · male 5.8%
35-44 · female 3.1%
25-34 · unknown 0.1%
25-34 · male 4.3%
25-34 · female 1.7%
18-24 · unknown 0.1%
65+ · unknown 0.5%

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