Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
I am excited to have officially filed my candidacy for the WV State Senate in the 15th District! The voters of the Eastern Panhandle deserve a State Senator that serves the interests of the people... not running a corrupt, pay-for-play scheme with the lobbyist class like my opponent.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.9/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 61.7 · 1.4 · 66.9 |
| Spend range | USD 200–299 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 11.09 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 6 (2024-01-15 → 2024-01-21) |
| Created | 2024-01-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate holding campaign yard sign outside a train station, paired with filing office photo — grassroots launch moment |
| Tactic | The ad pairs an authentic candidacy-filing moment with a sharp contrast attack accusing the opponent of corrupt pay-for-play, using populist anti-establishment framing to build outsider credibility. |
Where it ran (delivery by region)
| West Virginia | 88.3% |
| Maryland | 10.6% |
| Virginia | 1.2% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 65+ · male | 10.3% |
| 18-24 · male | 1.6% |
| 55-64 · unknown | 0.1% |
| 35-44 · male | 13.0% |
| 55-64 · male | 12.5% |
| 45-54 · male | 13.3% |
| 35-44 · female | 7.0% |
| 55-64 · female | 8.1% |
| 65+ · unknown | 0.1% |
| 25-34 · male | 8.9% |
| 45-54 · female | 8.1% |
| 25-34 · female | 5.4% |
| 65+ · female | 10.0% |
| 18-24 · female | 1.3% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.3% |
