Dakarai Larriett for Senate US Inactive
ELECT DAKARAI LARRIETT
Ad copy
Growing up, if you told me I would run for the United States Senate and also be featured in Essence Magazine in the same year, I'm not sure I would have believed you. Thanks to Essence for this profile piece on how a wrongful arrest turned into a mission for change. Read the full article here: https://www.essence.com/news/dakarai-larriett/
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 34.1/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 2.5 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 10 (2026-04-08 → 2026-04-18) |
| Created | 2026-04-08 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Dakarai Larriett |
| Surfaced by | “senate:Dakarai Larriett” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Essence Magazine masthead prominently displayed, lending mainstream Black media credibility to the candidate's origin story |
| Tactic | The ad leverages third-party earned media credibility from a trusted Black cultural publication to humanize the candidate and reframe a personal injustice as a motivating origin story, building authentic connection with Black voters. |
Where it ran (delivery by region)
| Alabama | 97.3% |
| Georgia | 1.4% |
| Mississippi | 0.8% |
| Tennessee | 0.5% |
| South Carolina | 0.0% |
Who saw it (delivery)
| 18-24 · female | 7.7% |
| 25-34 · female | 17.3% |
| 35-44 · female | 16.0% |
| 45-54 · female | 13.4% |
| 55-64 · female | 16.8% |
| 65+ · female | 28.8% |
