Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
Couldn't resist stopping at DeFelice in Wheeling. They make some of the most amazing pizza I've ever had. Definitely worth going after!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 1.9 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 8 (2026-03-05 → 2026-03-13) |
| Created | 2026-03-05 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate holding pizza boxes at a beloved local pizzeria storefront, projecting man-of-the-people authenticity |
| Tactic | Classic retail politics humanization tactic — showing the candidate patronizing a local small business to build relatability and community connection with West Virginia voters. |
Where it ran (delivery by region)
| West Virginia | 84.1% |
| Pennsylvania | 7.7% |
| Ohio | 4.3% |
| Florida | 1.0% |
| South Carolina | 0.5% |
| New York | 0.4% |
| Virginia | 0.4% |
Who saw it (delivery)
| 18-24 · female | 1.2% |
| 18-24 · male | 1.3% |
| 25-34 · female | 3.5% |
| 25-34 · male | 4.2% |
| 35-44 · female | 4.6% |
| 35-44 · male | 6.4% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 7.8% |
| 45-54 · male | 7.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 12.6% |
| 55-64 · male | 10.4% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 25.7% |
| 65+ · male | 14.8% |
| 65+ · unknown | 0.1% |
