📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Juliana Stratton US Inactive

JULIANA FOR ILLINOIS

ad creative

I’m done watching Democrats fold

Ad copy

Senate Democrats caved to Donald Trump and his Republican allies. This vote was a betrayal of working people. That’s why I’ve made it clear for months that I cannot support Senator Chuck Schumer as Leader. I’m running for the U.S. Senate to bring the fight Illinois families deserve to Washington — and to stand up for the people who’ve been ignored for far too long. Right now, I'm up against two well-connected and D.C.-established opponents who have backed the same kind of “go along to get along” leadership for years that brought us to this moment. They’re standing by Chuck Schumer and the failures of the status quo. We can’t afford this continuation of cowardice in Washington. But I need you with me to bring a new generation of leadership to Washington. If you’re done having Democrats who fold to Donald Trump represent you, chip in $10 right now to my campaign for U.S. Senate. Let’s send a message loud and clear: the future of our party belongs to fighters.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score28.4/100
Spend / Reach / Long. / Eff.17.4 · 43.0 · 0.3 · 53.0
Spend rangeUSD 200–299
Impressions3,000 – 3,999
CPM (≈ $/1k impr)USD 71.3
Est. audience size
Days live2 (2025-11-12 → 2025-11-14)
Created2025-11-12
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Juliana Stratton
Surfaced by“senate:Juliana Stratton”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typepersuasion
Emotional appealanger
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate staring intensely into camera with finger to temple over bold orange text callout — raw, unfiltered selfie-style delivery
TacticStratton uses a direct-to-camera confrontational style to position herself as the anti-establishment insurgent, channeling voter frustration with Democratic capitulation to drive primary contrast and donations.

Where it ran (delivery by region)

Illinois21.5%
California13.3%
New York5.7%
Texas5.5%
Florida5.0%
Michigan3.2%
Maryland3.1%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 4.1%
65+ · male 20.9%
65+ · female 36.4%
55-64 · unknown 0.4%
55-64 · male 11.1%
55-64 · female 14.1%
45-54 · unknown 0.1%
45-54 · female 4.6%
18-24 · male 0.1%
35-44 · unknown 0.1%
35-44 · male 2.0%
35-44 · female 2.7%
25-34 · unknown 0.2%
25-34 · male 1.2%
25-34 · female 1.1%
18-24 · unknown 0.1%
65+ · unknown 0.7%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Dan Osborn for Senate
NE — Dan Osborn 50d live
Colin Allred
TX — Colin Allred 29d live