Tom Willis WV US Inactive
Tom Willis Victory
Willis Family - Merry Christmas
Ad copy
As we celebrate the birth of our Lord, Jesus Christ, the Willis family wants to wish everyone a Merry Christmas, Happy Holidays, and a Happy New Year! We hope the year ahead is filled with faith, family, hard work, and hope for the future. God bless!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.0/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 70.7 · 2.2 · 73.6 |
| Spend range | USD 200–299 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 4.54 |
| Est. audience size | — |
| Days live | 9 (2025-12-24 → 2026-01-02) |
| Created | 2025-12-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | nostalgia |
| Production tier | semi pro |
| Who pictured | candidate, family children |
| Symbols | family, church cross |
| Call to action | none |
| Standout element | Candidate flanked by wife and children in front of a decorated Christmas tree, projecting a faith-centered family image |
| Tactic | Classic holiday family photo appeal uses emotional warmth and explicit Christian framing to build personal connection and relatability with conservative WV voters without any policy ask. |
Where it ran (delivery by region)
| West Virginia | 89.5% |
| Ohio | 4.9% |
| Kentucky | 2.2% |
| Maryland | 1.6% |
| Virginia | 1.3% |
| Pennsylvania | 0.5% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 4.5% |
| 65+ · male | 15.9% |
| 65+ · female | 40.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.7% |
| 55-64 · female | 16.3% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 6.3% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 2.3% |
| 35-44 · female | 3.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.8% |
| 25-34 · female | 1.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
