Todd Achilles for Idaho US Inactive
TODD ACHILLES FOR IDAHO
Ad copy
O-R-O-F-I-N-O, here we go! You're stop #3 on my Shake Up the System Listening Tour. Come hang out at City Park this Wednesday (Aug 6) at 5:30pm, can’t wait to hear what’s on your mind! #ShakeUpTheSystem #AchillesforIdaho #Orofino #USSenate #Independent
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 29.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 49.2 · 0.6 · 69.7 |
| Spend range | <USD 99 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 7.62 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 3 (2025-08-04 → 2025-08-07) |
| Created | 2025-08-04 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Todd Achilles |
| Surfaced by | “senate:Todd Achilles” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | candidate holding a red-white-and-blue event flyer in front of a rural fence and dirt field, blending DIY authenticity with grassroots energy |
| Tactic | The 'Shake Up the System' framing combined with a casual selfie-style video and personal town-by-town tour narrative positions Achilles as an outsider reformer who listens, appealing to anti-establishment voters across party lines. |
Where it ran (delivery by region)
| Idaho | 76.8% |
| Washington | 22.2% |
| Oregon | 1.1% |
Who saw it (delivery)
| 18-24 · female | 1.0% |
| 45-54 · male | 12.2% |
| 65+ · male | 18.9% |
| 65+ · female | 13.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 14.4% |
| 55-64 · female | 6.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.1% |
| 18-24 · male | 5.6% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 11.3% |
| 35-44 · female | 1.9% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 8.7% |
| 25-34 · female | 1.2% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
