Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
From establishing the New River Gorge National Park and Preserve to expanding high-speed internet, I’ve worked to deliver real results that help West Virginia families and businesses thrive.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.7/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 0.8 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2026-04-11 → 2026-04-15) |
| Created | 2026-04-11 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | — |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, diverse crowd |
| Symbols | none |
| Call to action | none |
| Standout element | Candidate smiling warmly amid a crowd of supporters with campaign signs, conveying grassroots connection |
| Tactic | The ad leverages concrete local accomplishments (New River Gorge, broadband expansion) to build credibility and emotional resonance with West Virginia voters, positioning Capito as a results-driven servant of her constituents. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
| Virginia | 0.0% |
Who saw it (delivery)
| 18-24 · female | 3.2% |
| 45-54 · male | 6.9% |
| 65+ · male | 16.7% |
| 65+ · female | 19.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 9.1% |
| 55-64 · female | 7.9% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 5.3% |
| 18-24 · male | 5.7% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 6.6% |
| 35-44 · female | 4.6% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 9.3% |
| 25-34 · female | 5.0% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
