Chuck Morse for NH US Inactive
Chuck Morse for NH
Ad copy
Kelly Ayotte sided with liberal Democrats to give amnesty to more than 11 million illegal immigrants.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.1/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 61.7 · 4.1 · 61.0 |
| Spend range | USD 500–599 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 24.42 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 16 (2024-04-15 → 2024-05-01) |
| Created | 2024-04-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chuck Morse |
| Surfaced by | “senate:Chuck Morse” |
🧠 AI analysis
| Issue | immigration |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold distressed graffiti-style typography pairing 'AMNESTY' directly above 'AYOTTE' to brand the opponent with the word |
| Tactic | The ad uses stark nickname-branding ('Amnesty Ayotte') and a dark, aggressive visual style to tie the opponent to an unpopular immigration policy, driving clicks via fear and betrayal framing. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
| Unknown | 0.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.0% |
| 55-64 · unknown | 0.3% |
| 65+ · unknown | 0.2% |
| 18-24 · male | 0.7% |
| 35-44 · unknown | 0.0% |
| 35-44 · female | 2.8% |
| 45-54 · female | 5.0% |
| 65+ · female | 21.1% |
| 65+ · male | 23.8% |
| 18-24 · female | 0.3% |
| 55-64 · male | 16.5% |
| 25-34 · female | 1.2% |
| 35-44 · male | 5.1% |
| 55-64 · female | 11.9% |
| 45-54 · male | 7.8% |
| 25-34 · male | 3.0% |
| 45-54 · unknown | 0.1% |
