RAJA FOR ILLINOIS
Growing up, my family turned to our community when times were tough. It made all the difference in helping us get back on our feet and achieve our American Dream. I'm so grateful to now be in a position to help other families who are struggling. Thank you Alderman Cardona for your partnership in making this coat drive possible!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 56.6/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 99.5 · 5.5 · 73.7 |
| Spend range | USD 4,000–4,499 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 4.47 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 21 (2026-01-17 → 2026-02-07) |
| Created | 2026-01-17 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | IL — S Krishnamoorthi |
| Surfaced by | “senate:S Krishnamoorthi” |
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | WGN9 news broadcast frame lending earned-media credibility to a personal community service story |
| Tactic | The ad uses a personal American Dream narrative paired with local news coverage of a coat drive to build authentic, grassroots empathy and community trust. |
| Illinois | 100.0% |
| 18-24 · female | 32.4% |
| 18-24 · male | 23.8% |
| 18-24 · unknown | 0.8% |
| 25-34 · female | 20.3% |
| 25-34 · male | 22.2% |
| 25-34 · unknown | 0.5% |
| Unknown · female | 0.0% |
| Unknown · male | 0.0% |