JOHN DEATON FOR SENATE INC.
Why vote for someone who takes you for granted?
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 39.2/100 |
| Spend / Reach / Long. / Eff. | 17.4 Β· 66.9 Β· 1.9 Β· 70.7 |
| Spend range | USD 200β299 |
| Impressions | 35,000 β 39,999 |
| CPM (β $/1k impr) | USD 6.65 |
| Est. audience size | β |
| Days live | 8 (2026-06-09 β 2026-06-17) |
| Created | 2026-06-09 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA β John Deaton |
| Surfaced by | βsenate:John Deatonβ |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | us flag, family |
| Call to action | none |
| Standout element | Man in red '72% WHERE'S OUR AUDIT?' shirt flanked by a large American flag on a parade street β raw grassroots energy |
| Tactic | The rhetorical question 'Why vote for someone who takes you for granted?' pairs with authentic street-level crowd imagery to position Deaton as the insurgent outsider championing ignored voters against a complacent incumbent. |
| Massachusetts | 100.0% |
| 25-34 Β· female | 0.8% |
| 25-34 Β· male | 9.0% |
| 25-34 Β· unknown | 0.1% |
| 35-44 Β· female | 1.6% |
| 35-44 Β· male | 13.3% |
| 35-44 Β· unknown | 0.1% |
| 45-54 Β· female | 2.6% |
| 45-54 Β· male | 14.5% |
| 45-54 Β· unknown | 0.1% |
| 55-64 Β· female | 5.6% |
| 55-64 Β· male | 20.7% |
| 55-64 Β· unknown | 0.2% |
| 65+ Β· female | 10.9% |
| 65+ Β· male | 20.3% |
| 65+ Β· unknown | 0.2% |