Janet Mills US Inactive
Mills for Maine
🔵FLIP OPPORTUNITY
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Ad copy
I just announced my campaign for the U.S. Senate to defeat Susan Collins because Maine families deserve a Senator who fights back and stands up for us. So please, donate 5 or 10 dollars right now to help me flip this Senate seat blue.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.3/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 73.9 · 2.5 · 49.5 |
| Spend range | USD 8,000–8,999 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 113.33 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 10 (2025-10-14 → 2025-10-24) |
| Created | 2025-10-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Blank white image with no visual content — all persuasion carried by copy alone |
| Tactic | The ad leverages a campaign launch moment and urgency framing ('flip this seat blue') to drive small-dollar donations against a named incumbent opponent, relying entirely on emotional copy with no visual reinforcement. |
Where it ran (delivery by region)
| California | 14.0% |
| New York | 7.4% |
| Massachusetts | 6.6% |
| Florida | 4.7% |
| Pennsylvania | 4.4% |
| Washington | 4.1% |
| Illinois | 3.8% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 0.4% |
| 65+ · male | 2.5% |
| 65+ · female | 61.6% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 0.7% |
| 55-64 · female | 20.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 7.8% |
| 18-24 · male | 0.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 0.3% |
| 35-44 · female | 3.5% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 0.1% |
| 25-34 · female | 1.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.8% |
